Pinterest isn’t just a place for recipes or DIY crafts—it’s a powerful search engine and marketing tool for photographers. Pinterest offers a visual-first platform that’s tailor-made for showcasing your photography, attracting dream clients, and driving traffic back to your website. Think of Pinterest as a visual search engine Pinterest works more like Google than Instagram. When people search for ideas like “outdoor engagement shoot” or “newborn photo ideas,” Pinterest shows them curated results based on keywords and visuals. If your content is optimised, To View More >>

Previous |  Contents | Next Download the eBook There’s no room in this business for cynics. Ambassadors of Love Sure you love photography … but then this whole business is about love. Love and other emotional drivers — like the desire for connection, significance, family pride, and the human need to remember and be remembered. My Dad wanted a photo of my mother to fit in the breast pocket of his battle tunic in North Africa. Eighty years later I still have it. They married after the war. We have a few formal group photos. All us kids can do is try and judge what To View More >>

Our Album of the Week features the wedding of Kathryn and Alexander, and photography by Natalija Brunovs from We Are All Stardust (AUS). Natalija shared a few thoughts about the day and the album design with us below. "I really enjoyed the laid-back elegance of these two. They had a minimalist feel but with gorgeous little details, where it really counted." "Likewise, their album design reflected that attitude. We went for a spacious modern design, letting images breath on the page, a truly “less is more” attitude. It can be so hard to cull back the selection To View More >>

Our new stock image downloads are designed to help you create virtual products — complete with your own imagery —and get your customers thinking about what they could do to make the best of their photography. Here are a few ideas to get you started... Use in your pricelist: This is one of the main places your clients will see the products you offer  – beautiful photography will help your clients focus on the product, not just the price! On your website: Your website is great sales tool, not only for your photography but To View More >>

Valentine's Day is upon us, and what better way to mark the day than to ponder the wonder of love. Charlotte Christian, wedding photographer and self professed enthusiast of all things love, talked to us about celebrating personal stories of love through photography. Love is something we should celebrate every day, she says. "Sometimes in our busy lives we forget to take a moment to dwell on what we have in life, and all the different kinds of love that we receive. I think when we take the time to celebrate and appreciate people who give us love, it flourishes and then in turn, spreads to those To View More >>

We’re proud to be supporting David and Luke Edmonson at WPPI this year. They’re talking about perhaps the most important challenge facing every professional photographer – how to transform their passion for photography into a successful longterm career. Luke and David want to be known for producing great photography, and serving their clients — but of course every sustainable business needs to generate profits as well. We’re going to publish an article about their sales strategies shortly, along with some of their work, but first we thought you’d like To View More >>

What a beautiful day full of laughter, tears and a lot of love! Claire and Milos - both dancers for the West Australian Ballet got married at Moore & Moore, A unique art gallery in Fremantle, Western Australia. Jimmy, their photographer from IZO Photography is based in Perth, Australia. Claire wore a dress specially made by a close friend of hers, coupled with a beaded bolero and chilli red shoes – simply stunning. I love First Looks. You get to see your other half before everyone else, and you have the time to take it all in before heading off for the ceremony. It’s a great To View More >>

Katy Perry gets 65,000 Facebook Likes for changing her Facebook picture, so she probably won't be impressed by this - but we thought an album we featured on our blog last month did really well! It got 251 Facebook Likes (and counting), 18 pins, a couple of tweets and a few comments. Our record is 599 Facebook Likes, set last year by a popular kiwi radio jock's wedding album - he posted about it on his own page, causing a nice little uptick in our google analytics. But Katy Perry and Vaughan Smith are "celebrities" with big audiences, and Nichola and Sunhong aren't. So why did their album (and To View More >>

Are you open for business? 24 hours a day, seven days a week? Do you take holidays? The world has changed, and with Workspace you don't even need to work the till. Just upload your images to Workspace, create a price list, and share your Collections with clients. Workspace collects the money and pays you out monthly. So simple it hurts. Check out our "how to" videos about price lists and shopping carts before you start sharing with your clients. But wait, there's more. You can sell around the world! Set up price lists in the local currency for the States, UK, Canada, Europe, Australia and (or) To View More >>

"Value your time, skill, training and art" - Today we're talking to Lauren & Delwyn about the photography industry, designing albums and building your brand.  • Tell us a bit about yourselves and how you got into photography Delwyn and I are both trained Graphic Designers, Delwyn at Unitec, and myself at Waikato University. We met through a mutual workplace in 2008, and started second shooting weddings for each other. • How do you promote your business and build your brand? We work hard to create a strong 'word of mouth' brand. We also take advantage of the internet as much as we can To View More >>